Why You Might Want to Add Tumblr to Your Marketing Strategy

Why You Might Want to Add Tumblr to Your Marketing Strategy

If you haven heard of the microblogging service known as Tumblr, you might want to. It just might be the thing your social media strategy needs.
What Is Tumblr?
Tumblr is halfway between Twitter and a blog, and similar to Posterious. Basically, once you sign up, you given a subdomain with your very own blog on it. Here, you can choose your own background and design, and create your own space, just like you would with a blog on your own domain.
Once it set up, you can create posts with images, photos, audio, and text, on virtually any topic. These posts are a little different, however. While they can be lengthy and in-depth like a regular blog post or 140 characters like Twitter, Tumblr strength is its focus on topics rather than thoughts or people. In other words, instead of being a stream of personal ideas and thoughts (information with you at the center), it a collection of information around a topic.
What Can You Do With Tumblr?
Tumblr makes a powerful content hub. You know those bits of information you post on Facebook, Twitter, Delicious, and on other social networks? Everything can be reposted here. This creates an information hub and place where social followers and interested parties can follow you to get a wealth of information on your chosen topic. They can get all the information you share in one place, without having to jump to multiple websites. To make this easy, Tumblr makes it easy for you to import feeds and social networks automatically.
It also a great way to find additional information on your topic. Tumblr has an excellent search feature that makes it easy to find all sorts of relevant content. Reposting this information is encouraged!
The links are another important feature. The search engines love links, and Tumblr is a quick and easy way to generate a few of them. Granted, it not a magic solution that automatically places you in the first page of results for competitive terms, but it can help a lot with long tail phrases.
Lastly, Tumblr offers some privacy when it comes to followers. Unlike Twitter, which is over run with bots and auto-follow programs, Tumblr followers tend to be real followers with a genuine interest in the topic. You can also choose whether or not to show who you following, and it doesn show who follows you, so it eliminates the possibility of someone scraping and your follower base.
Perhaps the most interesting feature of Tumblr is it rise in popularity and traffic. The microblogging site has exploded in popularity. They getting more and more users all the time, and more Internet users are searching for the network than WordPress.